One of the best ways to build knowledge, skills, and connections is through intentional networking. It is essential that you go out into your community to gain the information needed to make your business as strong and stable as possible. Networking is a powerful tool to help your organization best position itself for future success.
Building your business network is an intentional skill. It may involve taking the time - and making the commitment — to attend more structured networking events like joining a networking group. Building your network of contacts may also involve connecting with other small businesses and business owners in your community and industry in a less structured, more informal way.
Either way, you need to be proactive, not reactive, in establishing connections with people who can help you achieve your goals in life or business. That doesn't mean every person you meet will turn out to have a vital connection to help you grow your business. Sometimes you just meet people and help out because it's the right thing to do! Connecting does not mean being fake or disingenuous — it means finding common ground on things that interest you.
To reach your personal and business potential, you may want to seek out people with specific expertise and knowledge. For example, a banker might be able to tell you about how your business can access more financing at this time due to changes in the tax code that are favorable for lending.
Want to learn more? Check out this article.